Providing Indeed with primary research to shape and develop ‘Hiring Insights’ features
Indeed is the #1 job site in the world. With over 300M unique visitors every month, Indeed strives to put job seekers first, giving them free access to search for jobs, post resumes, and research companies. Every day, they connect millions of people to new opportunities.
The Challenge
The Challenge
Supporting employers with a variety of recruitment solutions to source, screen and hire faster, Indeed wanted to gather insights from Talent Acquisition (TA) and Talent Intelligence (TI) leaders, to understand their strategic planning needs to inform and shape the development of new features for ‘Hiring Insights’ (their Talent Intelligence product).
Determined to build insights based on trusted and honest conversations within a professional network, Indeed wanted to be able to identify trends to have an informed view of the needs of the TA & TI communities through a robust research approach.
Determined to build insights based on trusted and honest conversations within a professional network, Indeed wanted to be able to identify trends to have an informed view of the needs of the TA & TI communities through a robust research approach.
Our Solution
Our Solution
The research started with a series of one to one interviews, however once the initial results were analysed and presented, we were asked to help them dig deeper to build a greater understanding of the needs, and explore initial opportunities. For this a survey and focus groups were used.
Phase One: Interviews with Senior Talent Acquisition and Talent Intelligence leaders of global organisations to establish the need, requirements and availability of data in their roles, and provide insights to help develop new and improved “Hiring Insights” features.
Phase Two: Following time with the UX team we developed a small scale online survey where we tested and prioritised several new potential features and data function improvements. These were worked through considering feedback on the candidate, the data availability and the trends.
Phase Three: Focus groups were also used to sense check the survey outcomes and explore the user functionality aspects of the proposed features.
Phase One: Interviews with Senior Talent Acquisition and Talent Intelligence leaders of global organisations to establish the need, requirements and availability of data in their roles, and provide insights to help develop new and improved “Hiring Insights” features.
Phase Two: Following time with the UX team we developed a small scale online survey where we tested and prioritised several new potential features and data function improvements. These were worked through considering feedback on the candidate, the data availability and the trends.
Phase Three: Focus groups were also used to sense check the survey outcomes and explore the user functionality aspects of the proposed features.
Results
Results
The analysis of the research provided the client with valuable information and real time insights into the functional needs, the user experience and general points of note on the current and future needs of TA and TI professionals.
The gathering of this research enabled us to provide top level recommendations for the future which the Indeed UX team could then develop further into improved or new product ideas.
The gathering of this research enabled us to provide top level recommendations for the future which the Indeed UX team could then develop further into improved or new product ideas.
Udder was able to provide us with a thorough research report and analysis on the 'Hiring Insights' product. Additionally, working with he Udder team has been extremely useful as they have helped us to identify opportunities to better inform and equip our talent acquisition and talent insight users.
Maggie Fidler
Product Manager, Indeed
Maggie Fidler
Product Manager, Indeed
Udder was able to provide us with a thorough research report and analysis on the 'Hiring Insights' product. Additionally, working with he Udder team has been extremely useful as they have helped us to identify opportunities to better inform and equip our talent acquisition and talent insight users.
Maggie Fidler
Product Manager, Indeed
Maggie Fidler
Product Manager, Indeed