We assessed the Ambertrack product, dissecting both its front-end and back-end functionalities, to gain a holistic understanding of its capabilities, followed by a deep market analysis, looking at traditional competitors and challengers with more modern architecture.
Additionally, we conducted an in-depth review of pricing structures, benchmarking them against market standards. Based on our overall findings, we developed strategic recommendations aimed at enhancing Amberjack's market positioning and setting them up to take advantage of market opportunities.
Having identified key roadmap priorities, we explored partnership opportunities across relevant market segments, analysing potential collaboration structures and identifying key partners. Our consulting expertise, combined with research insights, allowed us to formulate actionable strategies tailored to Amberjack's unique market position.
Recognizing the significance of customer perspectives, we also embarked on a detailed qualitative research journey, engaging with key customer segments: existing clients, lapsed clients, and lost prospects. Through in-depth interviews and surveys, we captured invaluable insights into their preferences, needs, and priorities.
